Technology is an integral part of operations management. The value proposition of many technology firms is operations-driven. For instance, Amazon.com reduces the effort involved in online shopping to one click; Paypal makes payment processes seamless; and Salesforce.com creates unprecedented opportunities for managing a pipeline of potential and existing clients. Product-based firms are embracing technology and big data to streamline their processes. For instance, Zara collects information about their customers’ preferences in their stores and uses it to create the design of new collections. core course in Operations & Technology Management (MGMT 410), both to expand your breadth of knowledge in your area of specialization and to help you develop a deep expertise in particular industries.