Our customer experience approach encompasses a series of customer interactions your brand, offerings and touch points and draws upon a foundation of decades of client work and research. The goal is not simply customer satisfaction, but building a base of promoters. We deeply understand that positive customer experience and advocacy drive competitive advantage, leading to faster organic growth and lower cost. Our customer focused approach to brand management, channel strategy and marketing mix can more than double a company’s organic revenue growth rates.
The business logic is clear, but difficult to execute—only one in nine companies succeed. There are four typical obstacles to success: vision, value, execution and commitment. Bain teams work alongside client leaders at all levels of the organization to deliver superior customer experience.