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Automotive

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Automotive

Customers want a seamless experience with their brand wherever and whenever they engage. You need a platform that allows your company to do that and innovate in your own way. The Salesforce1 platform makes it easy to create personalised experiences that build loyalty throughout the customer life cycle.

The industry is highly competitive with suppliers having a great deal of power in setting and negotiating the prices of their products and services to repair shops. In addition, because the customers see the service as undifferentiated and a “commodity” with little value separation between competitors, buyer power is also very high. Finally, the barriers to entry are moderately low, and the large number of competitors in this field, including substitutes (such as do-it-yourself work) mean that the pricing for such services are very competitive. The only way to have an advantage in this industry is a low cost leadership principal applied aggressively or to create higher switching costs through the building of strong business to customer ties.